Why is the "Metaverse" so popular?

Literally, "Metaverse" is combined from "meta" and "verse". The concept is derived from Neal Stephenson's book Snow Crash. Meta means "meta" and "transcendence"; Verse refers to "universe", and the combination "Metaverse" refers to "a virtual world parallel to the real world" which is supported by AR (augmented reality) and VR (virtual reality) technologies.